#1 financial information platform for modern investors



At Finimize, we provide the tools you need to invest with confidence through bite-sized insights from world-class analysts.

We’re on a mission to empower everyone to become their own financial advisor, ultimately increasing the net worth of an entire generation.

Finimize was created in 2016 by people who previously set up $100 million businesses, were nominated to Forbes’ “30 Under 30″ list, and worked at Barclays, Goldman Sachs, Facebook, Google, and many others. We’ve been advised and funded by some of the brightest minds in the industry and in 2021 we joined abrdn to turbo-power our mission even further.

Our Purposre:To increase the net worth of an entire generation

It all started when we had some savings ourselves and couldn’t figure out what to do with them. Everyone tells you to budget and save, but no one tells you what to do afterward.

We dared to envisage a world where you don’t need a financial advisor – much like you no longer need a travel agent thanks to the likes of Expedia.

At our core, we focus on breaking down the complexities of the financial world and leveling the playing field. We developed a community, found out what they wanted, and got to work creating smart, focused, jargon-free investing insights that people would actually want to read. It’s been seven years since then: over one million readers have subscribed, world-renowned speakers regularly headline our community events, and Apple dubbed us a top ten finance app in the world.

So whether it’s via our free news coverage, our premium analysis, our daily newsletter, or our partnerships and much more besides, we’re on an important journey to inspire people to think for themselves and take action: in investing, and in life.